From Star to Superstar,
Turning Good Companies into Great Ones
ExxonMobil, Brinker, Manulife, SBC, PBS…
We at LodeStar Universal have shown corporate giants, small businesses, and institutions smarter ways to be entrepreneurial. Entrepreneurial, in our terms, means working smarter, not harder. It means efficiency and effectiveness. It means getting the job done the best way possible, and having one great, wonderful and adventurous time while doing what needs to be done.
One pivotal key to success is communication, a starting point where we excel. From CEO’s to senior professionals, teams to individual performers, all benefit from our powerful approach. Our techniques and methods are based on years of research and practical experience. We try everything new so you don’t have to do so or waste your time. We bring to you the best practices, the best research, and the best intelligence. Our founder Alex Ramsey is not called The Secret Weapon by chance…..
Our work is collaborative, involving client personnel and resources and the transfer of skills to the client. Our engagements are usually completed within two to six months. We work against specific objectives with clearly-established outcomes and timing, contributing to client business goals.
Our experience and results indicate that improved performance requires investment in people, systems and support structures. However, that investment does not require additional resources, but rather the redeployment of talents, resources, and energy already present.
Because we are so committed to the free-enterprise system, we greatly value the contribution entrepreneurs make to job and wealth creation. We are particularly proud of our record in working with Venture Capital funded entrepreneurs to accelerate growth and reduce start-up costs and are internationally known for our work on investor pitches.

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Our clients are special. What they have in common is a commitment to quality, progress and excellence. We excel in working with high-technology and other cutting-edge leaders.

American Cancer Society
Brinker International
Chubb & Son, Federal Insurance Company
DALMAC Companies
EMS MEDICAL of Switzerland
Financial Source Group
Fujitsu Transaction Solutions, Inc.
Gables Residential, A Trammell Crow Company
Goldman Sachs & Co.
Grubb & Ellis Commercial Real Estate
Ingersoll-Rand Company
Harry Dent Enterprises
HMBA: America's Hotel Broker
LauckGroup
Lucent, Motorola, Fujitsu Women in Technology
National Restaurant Association
Netcertification.com
Southern Methodist University
Southwestern Bell Technology Resources
Southwest Venture Forum
STARTech
Texas Christian University
TManage
The Career Control Group
Toreador Resources
Travis, Wolff & Company
The University of Texas at Austin

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ALEX B. RAMSEY, president and founder of LodeStar Universal, is an experienced consultant, author and professional speaker. Featured on ABC, NBC, in the National Business News, Texas Business, and Redbook, among others, she works with a variety of clients and teaches in two major Universities. She co-founded the professional development series Women's Business/Women's Lives. Her Way Cool! Presentations seminars receive rave reviews from participants and managers. Featured in the book No Longer Moot, Alex moderates the cable talk show Biz Talk. Alex specializes in developing incisive financial presentations for venture road shows and Initial Public Offerings. Strategic planning, executive coaching and male/female communication are other core services. She has an audio tape/ CD to help entrepreneurs raise capital and has written numerous articles.

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LodeStar Universal's mission is to produce the most direct, masterful, effective, sparkling and elegant of solutions. In so doing, we provide enormous economic, social and personal value to society, our customers and ourselves.

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